Where I do my best work:
Seeing the forest through the trees
I have experience working agency and brand side and I noticed a disconnect: Brands are grappling with increasingly complex business problems and agencies are focusing on only a few at a time, whatever their expertise might be. What brands need is a holistic approach that connects the dots — consumers, culture, brand, creative, channels, measurement. By taking a birds-eye-view to business problems I use simple ideas and compelling stories that cut through the complexity and keep everyone accountable.